Conversion Rate Calculator
Find what share of visitors turn into conversions.
Conversion rate
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Conversion rate is the percentage of visitors who complete the action you care about — a purchase, signup, demo request, or lead. It's the clearest measure of how well your page and offer turn interest into results. Enter your conversions and total visitors to calculate it.
How to calculate conversion rate
Formula
Conversion rate = (Conversions ÷ Visitors) × 100
Divide the number of conversions by the number of visitors or sessions, then multiply by 100. Track it per page and per traffic source, because averages hide the pages that are quietly leaking revenue. Small, compounding improvements to conversion rate are often cheaper than buying more traffic.
Example
A landing page had 180 signups from 6,000 visitors.
Conversion rate = (180 ÷ 6,000) × 100 = 3%.
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